Sometimes the thumbnail that Facebook chooses for your video can be a bit unflattering. If you don’t like your face you can change the thumbnail automatically selected by Facebook.
Unlike YouTube, you cannot upload a custom thumbnail for your video (as far as I know) but you do have more choices that are automatically generated. Here are the basic steps for changing a thumbnail on your Facebook videos:
1. Upload your video.
2. Once your video has been processed go to the “Vidoes” section of your Facebook page.
3. Hover over the video and then click the little edit icon.
4. Along with descriptive information about your video you’ll be presented with a carousel of thumbnails.
5. Choose the best one and click “Save”. You’re done.
Hope this helps!
If you upload videos directly to Facebook instead of embedding videos from other sites like YouTube and Vimeo you can add a call to action at the end of your video.
Split-testing by people much smarter than me has shown that videos uploaded directly to Facebook perform better than embedded videos from sites like YouTube.
Being able to add a call to action at the end of your video is another great perk of uploading content directly to Facebook.
If you have a Facebook page for your podcast, blog, business, or pet rock you’ll want to take advantage of the ability to create a call to action button on your Facebook page.
This short video shows you how to do that.
Don’t Forget to Press Record.
That thing that you just made. It matters. That idea. It’s important. Right now, it only matters to you. Once you can demonstrate its value it will matter to more people. Find the value in your thing and demonstrate it to others.
P.S. I just learned a lot of cool things that I can do with a rubber band from this video.
The moral of the story: Never gamble against Bill Gates.