A few years ago I made the difficult decision to cull the vast majority of the content on my homeschooling podcast and blog, The Wired Homeschool.
I got more traffic and the retention rate on my site was much higher because people weren’t coming to a blog post or podcast episode that had information that was 8 years old.
Where appropriate, I updated older posts that were getting significant traffic with current information.
I removed 80% of the content (including podcast episodes) from The Wired Homeschool and improved my search engine rankings and affiliate earnings.
Unique visitors to the site increased 41% last year over 2019 and I consistently hit or exceeded my daily goal for page views.
Now that I’m selling The Wired Homeschool, I thought I’d try doing the same thing to this site.
I don’t anticipate deleting as much content. However, I do plan to remove anything that I consider “off-brand”.
The first step is to decide what my “brand” is here. A recent Twitter thread by Chris Pirillo really opened my eyes.
Honestly, I hate the term “personal brand” because (like Chris indicated in his thread) I am not a product.
BTW, when you read that thread, substitute “Google” for “YouTube” to understand the dilemma of a “variety blogger and podcaster”.
I have many interests. Google and other search engines generally do not reward people who aren’t laser-focused on a particular niche.
I don’t plan to just focus on one thing, however, I am going to examine what people are coming here to read, watch, listen to.
That being said, I know there is a small group of people that have followed me online for years. I want to hear from you. Please leave a comment below letting me know what you think I cover best.
I’ll take that into consideration when determining what content to remove or keep.
As always, thanks for reading this and for keeping tabs on me!