If you upload videos directly to Facebook instead of embedding videos from other sites like YouTube and Vimeo you can add a call to action at the end of your video.
Split-testing by people much smarter than me has shown that videos uploaded directly to Facebook perform better than embedded videos from sites like YouTube.
Being able to add a call to action at the end of your video is another great perk of uploading content directly to Facebook.
2 thoughts on “How to add a call to action to Facebook videos”
Super! I’ve recently started uploading video directly to Facebook. In our case most of the eyes that we reach are on mobile devices and uploading directly does generate more video plays. I’m sure that isn’t the case for all content creators. Of course it’s best to upload to both YouTube and Facebook, wouldn’t you say?
Thanks for the video.
Yes, uploading to both is ideal. I’ve found some articles indicating that the views you get on Facebook are inflated because when people scroll through their news feed videos play automatically. However, videos uploaded to Facebook rather than embedded have more “authority” in their algorithm.