You Can’t Win at Social Media

There’s a misconception among social media “experts” that’s been floating around the Internet for years. It’s the idea that there is a way to “win” at social media.

For some reason people think that if you reach some magic number of followers, likes, shares, or mentions you’ll “win”. You can’t.

Whichever platform you’re on will eventually disappear. Social media is a modern phenomenon and already dozens (if not hundreds) of platforms have come and gone.

If they haven’t disappeared yet, social networks are inundated with fake accounts and robots that are flooding the platform with useless and pointless content.

In order to escape the noise, people are moving toward private, one-on-one services that allow direct communication or groups of people that share similar interests.

Traffic generated from social networks to websites is down and social media “influence” is becoming a thing of the past. So is it time to give up on social media?

I don’t think so. I think it’s time to start using social media for its original purpose: to socialize.

We’ve taken a great tools for building friendships and transmogrified it into an advertising platform. Social networks have recognized that and it’s led to floods of “promoted content” aka advertisements.

I’m not saying to stop sharing content. On the contrary, we need to improve the quality of the content we share.

Let’s stop trying to game the system in order to attract traffic. There’s not a formula out there that will keep you ahead of all the algorithms.

Instead, let’s build relationships with one another. Then when we share an article we’ll be thinking of people who would want to read it rather than trying to build clout with people we don’t even know.

What do you think? Let me know in the comments below.